Suite KGMID Tool Playbook

Brand SERP Audit

Find out what Google shows when someone searches your brand — and get a prioritized list of what to fix first. No account. No signup. Takes about 5 minutes.

24 questions

Across 6 areas of your brand search presence

Health score

Your Brand SERP strength with a clear rating

Action plan

Prioritized list of what to fix first, with specific next steps

Before you start: open an incognito window and Google your brand name. Keep that tab open — you will need it for Step 2.
Step 1 of 6 Brand Basics

Tell us about your brand

Used to personalize your results. Nothing is stored or sent anywhere — everything runs in your browser.

The country where most of your customers are
What industry are you in?
General — any non-gaming industry (SaaS, finance, services, e-commerce, professional services, etc.)
iGaming — online casino, sports betting, or gambling-related
Please enter your brand name and select your industry before continuing.
Step 2 of 6 Your Brand SERP Today

What do people see when they Google your brand?

Look at the incognito tab you opened before starting and answer these questions about what you see.

What appears at position #1?
My own website — the right page (homepage or main brand page)
My own website — but the wrong page (a blog post, subpage, or subdomain)
A competitor, review site, or third-party page
Mixed or I am not sure
Does a Knowledge Panel appear (the info box on the right side or top of results)?
Yes
No
I am not sure what that is
How many of the top 10 results are pages you control (your site, your social profiles, your listings)?
0–2 results
3–5 results
6–8 results
9–10 results
Are there negative, complaint, or harmful pages visible in the top 10?
Yes — visible and concerning
One or two minor ones
No negative results visible
Are copycat domains, fake social accounts, or impersonator pages appearing?
Yes — I have spotted them
Possibly — some suspicious results
No
Please answer all questions before continuing.
Step 3 of 6 Your Website

Your website and controlled assets

These signals tell Google who you are directly from your own domain.

Do you have an About Us page that Google can crawl and index?
Yes — it exists and is indexable
I think so, but I have not verified
No
Is Organization schema markup on your homepage or About Us page?
Yes
No, or I am not sure what schema markup is
Does your website content load correctly with JavaScript disabled?
Yes — content loads without JavaScript
No — content disappears without JavaScript
I have never tested this
Do you have dedicated profile pages for key people — CEO, founders, authors, or other prominent figures in your organisation?
Yes
No
Please answer all questions before continuing.
Step 4 of 6 Online Presence

Your profiles and listings across the web

These become your sameAs signals — they tell Google that all of these profiles are the same entity as your website.

LinkedIn company page?
Yes — complete with description, logo, and active
Yes — claimed but minimal
No
Social media presence (Twitter/X, Facebook, Instagram, YouTube)?
Active on 3 or more platforms
Active on 1–2 platforms
Profiles claimed but mostly inactive
No social presence
Crunchbase, Companies House, or similar company database listing?
Yes
No
Review platform presence (Trustpilot, G2, Capterra, etc.)?
Yes — profile claimed and actively managed
Listed but not claimed or managed
No presence
Wikipedia or Wikidata entry for your brand?
Both Wikipedia article and Wikidata entry
Wikidata entry only
Neither
Please answer all questions before continuing.
Step 5 of 6 Authority & Coverage

Third-party coverage and authority signals

These are the signals that come from outside your own domain — press, articles, directories, and references.

How many third-party articles are primarily about your brand (not just a mention in a list or comparison)?
3 or more
1–2
None
Have you distributed a press release via a wire service?
Yes
No
Are you listed in 2 or more relevant industry directories?
Yes — 2 or more
Just one
None
Please answer all questions before continuing.
Step 6 of 6 Brand Protection

Protecting your brand

Brand protection prevents others from hijacking your search presence and customer trust.

Is your brand trademark registered in your primary market?
Yes — registered
In progress
No
Do you have known copycat domains or fake social accounts?
Yes — and I am actively handling them
Yes — have not dealt with them yet
Not that I know of
Do you have brand monitoring set up (alerts when your brand is mentioned online)?
Yes
No
Please answer all questions before continuing.